CRM Project Manager – Gamification

The Wow Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial. In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush. A taster of what you will be involved with: • Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B). • Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite. • Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets. • Monitor and optimise reward costs across all launched gamification products. • Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements. • Work closely with local teams to ensure a tailored and localised customer experience. • Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering. • Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio. What we are looking for • A degree in economics, marketing, business or IT management or equivalent work experience • At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry. • Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics. • Solid knowledge of probability models, reward structures, and campaign cost calculations. • Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments. • Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions. • Excellent written and verbal communication skills in English. • Proficiency in Spanish or Portuguese is considered a strong advantage. • Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Analytical and commercially minded, with a proactive approach to problem-solving and optimisation. Challenge accepted? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy